| Opening Statement |
| Creating and establishing a case theme to assist the jury in following the case to come |
| Implementing story-telling techniques for a more interesting and memorable presentation (minimizing "The evidence will show . . .") |
| Employing descriptive words and phrases to implant the right mental picture |
| Recognizing and appealing to every jury's three basic sentiments - emotion, suspicion and curiosity |
| Understanding the difference between previewing the evidence and trying the whole case in the opening |
| Getting the jurors on your side before the first witness testifies |
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| Closing Argument |
| How and why you should draft the closing argument before trial starts! |
| Tying specific arguments and issues to specific jurors |
| The importance of demonstrative exhibits and argument boards |
| Using jury instructions and the verdict form to teach your jury the case |
| Recognizing and incorporating every juror's desire to reach a "just result" |
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| Ethical Considerations |
